PRIVACY POLICY
Last Updated: September 1, 2026
INTRODUCTION
Niobrara Rehabilitation and Hand Therapy we are committed to protecting your privacy. This Website Privacy Policy describes how we collect, use, store, and protect information when you visit our website. It applies to all visitors, whether or not you are an existing patient.
This Website Privacy Policy is separate from our HIPAA Notice of Privacy Practices, which governs the use and disclosure of your Protected Health Information (PHI) as a patient of our clinic. If you are a patient, please refer to our HIPAA Notice of Privacy Practices for information about how your medical information is handled.
INFORMATION WE COLLECT
We may collect the following types of information when you visit our website or interact with our online services:
Information You Provide Directly
• Name, email address, and phone number when submitted through a contact or appointment request form
• Messages or inquiries submitted through our website contact form
• Payment information when purchasing services or products online (processed securely through third-party payment processors)
Information Collected Automatically
• IP address and general geographic location
• Browser type, operating system, and device information
• Pages visited, time spent on pages, and links clicked
• Referring website or search engine that directed you to our site
• Date and time of your visit
This automatically collected information does not identify you personally and is used solely for website analytics and performance improvement.
HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
To respond to your inquiries, appointment requests, or messages in a timely manner
To provide and continually improve our website and online services
To communicate with you, including appointment reminders and general clinic updates, consistent with your communication preferences
To process payments and transactions securely
To analyze website traffic and user behavior to improve the patient experience
To comply with applicable legal and regulatory requirements
To protect the security and integrity of our website and systems
Important: We do not use your website information to make clinical decisions about your care. All clinical and medical information is governed separately by HIPAA and our Notice of Privacy Practices.
COOKIES & TRACKING TECHNOLOGIES
Our website may use cookies and similar tracking technologies to enhance your browsing experience and gather analytics data. Cookies are small data files stored on your device that help us recognize returning visitors and understand how our site is used.
Types of Cookies We May Use
• Essential cookies — necessary for the website to function properly (cannot be disabled)
• Analytics cookies — help us understand how visitors interact with our website (e.g., Google Analytics)
• Preference cookies — remember your settings and preferences for future visits
You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. Most browsers provide instructions for managing cookies in their Help section.
THIRD-PARTY SHARING
We do not sell, trade, rent, or otherwise transfer your personal information to third parties for their marketing purposes. We may share your information only in the following limited circumstances:
• Service providers — including payment processors, scheduling software vendors, website hosting providers, and analytics services that assist us in operating our website and conducting our business. These providers are contractually required to keep your information confidential and use it only for the services they provide to us.
• Legal compliance — when required to do so by law, regulation, court order, or valid legal process, including requests from government or law enforcement authorities.
• Business transfers — in the event of a merger, acquisition, sale of assets, or practice transition, your information may be transferred as part of that transaction. You will be notified of any such change.
• Protection of rights — when we believe disclosure is necessary to protect the rights, property, or safety of our practice, our patients, or others.
DATA SECURITY
We implement reasonable and appropriate security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure socket layer (SSL) encryption for data transmitted through our website, restricted access to personal information, and regular review of our data practices.
However, no method of electronic transmission or storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.
YOUR RIGHTS
Depending on your location and applicable law, you may have the following rights regarding your personal information:
• Access — request a copy of the personal information we hold about you
• Correction — request that we correct inaccurate or incomplete information
• Deletion — request that we delete your personal information, subject to certain legal exceptions
• Opt-out — opt out of marketing or non-essential communications at any time by contacting us or using the unsubscribe link in any email we send
• Data portability — request that we provide your data in a structured, commonly used format
To exercise any of these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
CHILDREN'S PRIVACY
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website. If you are a parent or guardian and believe your child has submitted personal information through our website, please contact us and we will promptly delete it. For pediatric patients, all clinical information is managed in accordance with HIPAA and applicable federal and state law.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to update or revise this Website Privacy Policy at any time. When we do, we will update the "Last Updated" date at the top of this document and post the revised policy on our website. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website following the posting of changes constitutes your acceptance of those changes.
CONTACT US
If you have any questions, concerns, or requests related to this Website Privacy Policy, please contact us:
Niobrara Rehabilitation and Hand Therapy
TaLisa Leigh Brown, OTR/L, CHT — Practice Owner & Privacy Contact
800 Box Butte Ave, Hemingford, Nebraska 69348
Website: www.niobrarahandtherapy.com
This Website Privacy Policy is effective as of September 1, 2026.
This policy does not govern Protected Health Information (PHI). Please refer to our HIPAA Notice of Privacy Practices for clinical privacy information.